A Step-by-Step Market Analysis of

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Define Your Business Objectives

The crucial first step – what are your business objectives? Narrow them down to five.

Explore Your Industry

Use this space to note down your findings on the industry you’re operating in. Use the blog to guide your research and direct your notations here.

Define Your Place in the Industry

What is your place in the industry you’ve just explored?

Calculate Market Value

Use this space to explain how you’ve calculated your market value, the factors you’ve considered, and any images, graphs, and charts you find necessary.

Identify Direct and Indirect Competitors

Who are your direct and indirect competitors that you need to keep a close eye on? Why?

Direct Competitors

Indirect Competitors

Other Competitors and Notes

Are there any other competitors you would like to mention? Or is there anything of note about the competitors you’ve already listed that you think is worthy of consideration?

Identify Barriers and Evaluate Objectives

Use the textbox on the next page to identify your own barriers in the industry, which may be similar to your competitors or very different, and explore how they impact your business objectives. Do you objectives need to change to account for these barriers?